Write once, send all month

Most creators think staying top of mind means writing a fresh email every single week. Here's what their week actually looks like: Sit down Sunday night to a blank screen. Stare at it. Panic-write something "good enough." Hit send. Do it all again in six days. Heck, I've lived that Sunday-night dread myself (and that's why I switched to sending on Fridays 🤣) But on a recent coaching call, I walked a client through the way off of the content hamster wheel, and I could see the exact moment it...