Let them sort themselves

Here's a question worth sitting with...do you actually know who's on your list? Not the vanity number. The real breakdown. Who wants what. Because if you send every email to everyone, you're stuck doing one of three things. Killing your deliverability rate, Boring half your list with stuff that isn't for them, Or, sitting on great content because it's "only for that segment." This past month I've walked you through the four foundational pieces I built with a client during a one hour coaching...