Your biggest fans get hit hardest

"I love your stuff, but I can't handle this volume." That's what a subscriber told one of my clients after getting seven emails in about 30 minutes. Here's what happened: They opted into something, Then they bought something, Then they opted into three more things, and took one other action. Each of those steps kicked off an automation. Every automation was doing its job... and they all fired at once. Last week I said if something keeps happening, automate it. I still mean that. But once you...