just send it?

Hey Reader, I get asked this a lot: "Do I need to build an automation for this, or can I just send it?" A lot of the time... you can just send it. You don't run a new pipe to water one plant. You grab a cup and water the dang thing. But the kitchen sink you use every day? Yeah, you want that hooked up. It's the same thing in Kit. If you're inviting your customers to one webinar next week, pick the segment, write a broadcast, and hit send (or schedule it). Then you're done. I've watched people...